Compelling Edge LLP

Compelling Edge is a Competitive Intelligence Consultancy.

If your organisation:
Wants to create a Competitive Intelligence, (CI) capability from scratch and does not have answers to questions like these;

• How big should the group be, how many people do I need?
• Where in the business should CI sit?
• How will they integrate with the business? What resources will they need and how can they leverage existing groups? What can they outsource?
• How will they engage with the management and decision making?
• What skills and experience should they have?
• What is their mandate? What is their purpose and how do we measure success?

Wants the existing CI function/department to add more value. You need to be able to answer these questions;

• In your business how in CI terms is “value” defined?
• How good is the CI group compared to your peers?
• How good, given the resources you have and the real-life constraints specific to your business, could it be, realistically?
• What opportunities exist for it to add more value?
• What plan should we implement which will deliver more value?

Needs to run a War Game or Strategy Workshop, which challenges your assumptions, generates new competitor insight and culminates in clear action plans. Moreover, the event needs to be tailored to meet the specific needs of your management, not just to accomplish the objective but to do so in a way that is sensitive to the personalities attending and culture of the organisation.

Wants to develop the CI skills and toolbox of your CI function or a broader group by training or mentoring, one on one.

You may want to build awareness of CI across the business. By for example;

• Developing a communication strategy for CI
• Creating and then communicating legal and ethical guidelines
• Producing a CI CD Rom to ensure your message is getting out
• Build an intranet site or portal so that your intelligence outputs are easy to access and fully leveraged

Compelling Edge has supported some of the world’s most impressive CI departments achieve their success.

References are available on request.